Reynolds Vapor Company (RJRVC), an operating company of Reynolds American Inc., a member of the British American Tobacco Group. Vuse products are marketed in the United States by R.J. The Vuse brand combines tobacco expertise with innovative technology to provide adult vapor consumers with alternatives to traditional tobacco products. Siobhan Filsell, Communications Manager, McLaren RacingĪbout Vuse and R.J. Phil Zielinski, Director of Communications, Arrow McLaren SP Manager, Brand & Innovation Communications, R.J. Reynolds Vapor Companyīrittany Lockard, Sr.
Director, Brand & Innovation Communications, R.J. Keep up with the Vuse Design Challenge at /design.Ĭhris Zona, Sr. Reynolds Vapor Company's ultimate parent group, and McLaren Racing, as a continuation of the global partnership with the McLaren Formula 1 team, of which BAT is a Principal Partner.
The Vuse brand integration is part of a broader enhanced partnership deal between BAT, R.J. Shaunt'e Lewis will paint an original design on an AMSP racecar outside the track on race weekend showcasing how design gurus or novices alike can participate in the contest and make the world's fastest work of art. The brand will continue to fuel originality by continuing its local-artist series. Vuse's passion for ingenuity doesn't stop at the Design Challenge. These judges are experts in their respective fields, including Jason Brueck, a digital designer, Leah Tinari, an artist and illustrator, and a team from McLaren Racing: Louise McEwen, Director of Brand and Creative and Simon Dibley, McLaren Design Specialist. Vuse's age 21+ consumers will be able to vote on their favorite designs to narrow down the selection for the panel of judges, who will ultimately choose the Vuse Design Challenge winners. Design entries can be submitted via /design. 7 Vuse Arrow McLaren SP racecar in action at Nashville during the inaugural Music City Grand Prix on August 8 th, and will also receive $10,000 in prize money, along with a VIP experience at the race itself. The contest winner will see their design take to the track on the No. Through the Vuse Design Challenge, aspiring artists, designers, race fans and any others age 25+ will have the chance to not only design a racecar paint scheme, but to see it live and in motion on the track. 7 Vuse Arrow McLaren SP racecar this race season. Undefeated and Bond's creation isn't the only unique design that will be featured on the No. "To work with Vuse to bring Undefeated, an innovative, exciting urban lifestyle brand, to the track during our sport's biggest moment of the year, is a cool way to reach new people and help grow our and the INDYCAR fanbase." "Arrow McLaren SP is always looking for opportunities to engage fans and entertain new fans to showcase this amazing sport to a more diverse audience," said Taylor Kiel, President of Arrow McLaren SP. Bond isn't stopping at just designing the car, as he will join Arrow McLaren SP to experience his first Indianapolis 500, right in the heart of the action. 7 car driven by AMSP driver, Felix Rosenqvist and the opportunity to expand our brand's outreach."īond's design incorporates the attributes of Undefeated through its tiger camo print, blending the patterns with flare and eye-catching detail, combined with the Vuse Arrow McLaren SP color scheme, forming a perfect synergy between art, design, innovation and racing. "It's an honor to have been asked to participate in the creation of the No. "We are excited to partner with Arrow McLaren SP for the biggest motorsport event of the year, the Indy 500," said James Bond, Founder, Undefeated. This is a first of its kind opportunity for a streetwear and lifestyle brand to design a racecar that will compete in the Indianapolis 500, and AMSP and Vuse identified the Undefeated team as the ideal collaboration to push boundaries and accelerate inspiration thorough its design of the No.
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